Co-founder, Yin Sylvia loves online shopping. As a student, she spent her free time devouring fashion. Maybe it was FOMO, but she wanted to buy everything. And like many of her friends, she struggled with figuring out where to find similar options when what she wanted was out of her budget or not available to her.
There was that one time when she saw a super cute pair of skinny jeans on Jenn Im on Instagram. She just had to have them; that wash, the cut. You know… like love at first sight. So Sylvia started that exhausting scavenger hunt across the world wide web to get a pair just like it. But by the end of it, she realised she wasted hours and was still unable to find a comparable pair. Mission… impossible.
So in September 2014, Sylvia, alongside co-founders Kendrick, and Nikolai, came together to save you and others from further heartbreak and frustration. Now, you can learn how to style and search for the clothes you want to buy, all in one place. Shop off our style guides, find similar products, and access the latest sales updates from over 3,000 local and international fashion brands.
Head of Design
Head of Business Development
Head of Content
Head of Finance